The Business
‘Real Rob’ and TV Kind of Everywhere
Rob Schneider is making his own TV show. He’s also paying for it. Media Analyst Rich Greenfield on why “TV Everywhere” is a problematic consumer proposition.
It’s not uncommon to write a script or shoot a pilot on spec. Comedian Rob Schneider has gone much further. He’s shot an entire season of a new TV comedy, Real Rob. As the writer and star, he had total creative control... but also bore the entire financial burden. The only problem? He’s still looking for a distributor. Then, media analyst Rich Greenfield tells Kim Masters why “TV Everywhere” is a great concept in theory, but still having hiccups in reality. Greenfield recently chronicled the frustrating experience of trying to watch old seasons of the FX show The Americans.
Banner Image: Rob Schneider; Credit: Stephen Downes