The Business
'The Social Network' Producer Dana Brunetti
He may not be the biggest Hollywood name behind The Social Network, but without his relationship with author Ben Mezrich Hollywood may not have made this movie. Producer Dana Brunetti, recounts how he and now-partner Kevin Spacey wooed Facebook co-founder Eduardo Severin into telling them the story. He also explains his his own fascination with Facebook.
By Kim Masters • • 29m ListenHe may not be the biggest Hollywood name behind The Social Network, but without his relationship with author Ben Mezrich Hollywood may not have made this movie. Producer Dana Brunetti, who began 13 years ago as Kevin Spacey's assistant, is today his partner in Trigger Street Productions. A few years ago, they optioned a Mezrich book as the basis for the 21. When the film was released in 2008, Brunetti wanted to leverage its hype to pitch a new project, Mezrich's planned book about the founding of Facebook. But Mezrich hadn't begun writing and they didn't know the facts, so they set out to woo Facebook co-founder Eduardo Severin into telling them the story. Brunetti recalls the experience, explains his love of making movies based on Mezrich's books (which he calls "dick lit") and admits his own fascination with Facebook.
Today's Banter Topics:
Film sales looking robust at Sundance
The Oscar race heats up between The Social Network and The King's Speech
Harvey Weinstein considers recutting The King's Speech to get a PG13
21 in Las Vegas, Nevada, 2008: Trigger Street Productions
