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Back to Which Way, L.A.?

Which Way, L.A.?

Are Digital Billboards Scarring the Los Angeles Skyline?

In a city given over to the automobile, billboards have been a fixture here for decades. Some have even become Los Angeles icons: think of the giant Angelyne ad or the Marlboro Man on the Sunset Strip. But now there’s a new generation of huge illuminated billboards throwing blasts of digital light into homes and neighborhoods.

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KCRW placeholderBy Jim Sterngold • Oct 17, 2008 • 30m Listen

In a city given over to the automobile, billboards have been a fixture here for decades. Some have even become Los Angeles icons: think of the giant Angelyne ad or the Marlboro Man on the Sunset Strip. But now there’s a new generation of huge illuminated billboards throwing blasts of digital light into homes and neighborhoods. Have these digital signs become a blight on the city? Can the city stop them?

Jim Sterngold guest hosts.

  • KCRW placeholder

    Jim Sterngold

    Wall Street Journal

  • KCRW placeholder

    Karen Radziner

    Managing Producer, To the Point & Which Way LA?

  • KCRW placeholder

    Katie Cooper

    Producer, 'One year Later'

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Frances Anderton

    architecture critic and author

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