General Manager of KCRW
Jennifer Ferro is the General Manager of KCRW and President of KCRW Foundation. In her three years heading the organization, Ms. Ferro has transformed the institution from Southern California's flagship public radio station to a worldwide digital content distributor and source of arts and culture discovery featuring a global community of explorers, curators and creators.
Under her leadership, in addition to creating 100 hours of original programming a week, KCRW has developed three live Internet radio channels and four successful mobile apps including the revolutionary Music Mine, a digital tour of audio adventure of artists handpicked by KCRW DJs. KCRW's digital presence also includes dynamic blogs, original content features, live event streams and a vibrant social networking community. In just one year, unique website visits grew by 133% and its YouTube channel had over 4 million views. Social media channels reach 1.3 million people while 1.6 million hours of content are consumed online and via apps each month.
Ms. Ferro joined KCRW in 1995. She has held varied roles during her tenure including Executive Producer of Good Food and Consulting Producer of DnA: Design and Architecture.
Ms. Ferro is currently vice chair of the AIR Board, an organization dedicated to supporting and promoting independent producers in public media. In 2011, she was chosen as one of Los Angeles’ Game Changing Women Leaders Who Make an Impact in LA by Los Angeles Magazine.
Ms. Ferro earned her Bachelor's degree from UCLA.