1. KCRW Content Logos

KCRW logos are utilized for videos and graphics according to their content. Each piece of content is divided into one of three categories: Music, News, or Culture.

Each of these three categories is associated with its requisite color. The KCRW logo for each of these categories will always be fill, with the fill color being the associated category color. The KCRW logo knockout will always be black.

KCRW Music is MAGENTA (#DE33A5)

• Includes Morning Becomes Eclectic, Metropolis, Rhythm Planet, etc.

KCRW News is SAGE GREEN (#9BB59A)

• Includes To The Point, Left, Right & Center, etc.

KCRW Culture is YELLOW (#FFC91C)

• Includes Good Food, The Treatment, Design & Architecture, etc.

Whenever the generic KCRW logo is used on its own (without a category), the fill color will be AZURE (#47C3D3).

2. Logo Usage

Video Logo Do's

Logo Don'ts

Knockout VS Filled logo treatment

KCRW Logo System

Logo System Overview

Optimizing Logo Legibility

4. Colors

KCRW Color Palette

5. Typography

• Utilize Flama font (and variations) for all KCRW text in videos/graphics
• Titles (artist title, location, identifying titles, etc) will be all uppercase
• Song titles (for performance videos) utilize Flama Bold, mixed case (uppercase and lowercase)

6. Video Branding

Video intros and outros are branded first and foremost by their category content; either Music, News, or Culture.

Generic KCRW Logo Watermark resides in the lower-left corner of the frame at 75% opacity. Watermark fades in after the video intro, remains for the duration of the video, and fades out before the video outro.