After years of drug violence, Tijuana’s corridors were seedy places, home to drug addicts, and stinking with urine and rotting ceilings.
But after the violence subsided, things started to change. Businesses found a new clientele – not the rowdy American tourists, but locals looking for local culture.
A grassroots effort brought artists and shop-owners together to bring new life to Tijuana’s main drag, Avenida Revolución. Murals were painted, boutiques and book stores were opened.
Local business owners managed to convince the owners of one Pasaje Rodriquez to lower the rents and allow artists to set up shop. One of the ideas was to bring art and culture to the streets.
Reporter Sam Quinones has been reporting on the changing Tijuana and photographed some of the artists of Pasaje Rodriquez.
(More from Sam Quinones.)