Design and Architecture
Apple Buys Beats; Who Built the Beats Brand?
Apple has bought Beats for three billion dollars. What did they buy exactly? A lot of style for starters. We'll hear from the designers behind the image.
By Frances Anderton • • 28m ListenApple has bought Beats for three billion dollars. What did they buy exactly? A lot of style for starters. We'll hear from the designers behind the image.
