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Design and Architecture
Design and Architecture

Apple Buys Beats; Who Built the Beats Brand?

Hosted by Frances Anderton Jun. 03, 2014
Apple has bought Beats for three billion dollars. What did they buy exactly? A lot of style for starters. We'll hear from the designers behind the image.

Apple has bought Beats for three billion dollars. What did they buy exactly? A lot of style for starters. We'll hear from the designers behind the image.

From this Episode:

What Does the Beats Purchase Mean for Apple?

Executive Tech Editor of the Huffington Post, Bianca Bosker, details what Apple's purchase of Beats might mean for the direction of the Silicon Valley company.

5 min

Designer of Beats Headphones

Behind the Beats headphones lies a person, Robert Brunner, founder and head of Ammunition design and branding company in San Francisco, and Chief Designer for Beats since...

5 min

Beats' New Office in Culver City

Architect Barbara Bestor started designing office space for Beats four years ago when they had a staff of 16. Now around 600 people have moved into new digs in converted...

5 min

Credits

Host:
Frances Anderton

Producers:
Frances Anderton, Caroline Chamberlain

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