Ballot Design

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Can you understand your ballot? Tuesday, June 7 is primary election day in California. Besides voting for presidential candidate, there’s also a ballot measure as well as races for Congress, judiciary and a US Senate seat that has 34 candidates competing to succeed U.S. Senator Barbara Boxer. There are so many candidates that in some counties, the names are spread across two pages -- and user experience researchers say that is a problem. Can better design improve voter participation?