How do you turn a concept for a chair into a crowd-pleaser? America's much admired mid-century furniture was made possible by a post-war manufacturing industry that supported designers in the development and distribution of pioneering ideas. What is it like today? Frances Anderton speaks with Mark Zuckerman and Monty Lawton of In House and Jonas Hauptman of Hauptman Products about the challenge of getting chairs to market. Also, Rob Forbes, owner of Design Within Reach, gives us a taste of the Milan Furniture Fair, one of the world's most fashionable trade fair.