Obamacare, Creative Confidence, IDEO and the User Experience

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The messy rollout of Healthcare.gov has highlighted the challenge of creating an effective “user experience.” IDEO’s David and Tom Kelley talk about creating better service through “human-centered” design; and Todd Lefelt of HUGE walks us through applying that theory to the creation of a web site. Gideon Brower takes down the tone with his droll account of The Magic Restroom, a themed eating experience that you might have thought would not go down well with diners.