SOLA Reinvents the City Souvenir

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Cities the world over sell souvenirs but how many do you like for more than their kitsch appeal? So an architect, a publicist and a product developer decided it was time to give tourist gifts a makeover. Hear about SOLA and the making of their "So LA!" products with Barbara Bestor, Sara Stein and Karen Alweil.

Credits

Host:
Frances Anderton