The power of logos

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Reactions were mixed to last week's unveiling of the logo for the LA 2024 Olympics bid. Graphic designer Michael Bierut, who created Hillary Clinton's presidential campaign logo, discusses the fierce reaction to his design and why logos get people so worked up.

Credits

Guest:
Michael Bierut - Pentagram - @michaelbierut

Host:
Frances Anderton

Producers:
Frances Anderton, Avishay Artsy