Listen Live
Donate
 on air
Schedule

KCRW

Read & Explore

  • News
  • Entertainment
  • Food
  • Culture
  • Events

Listen

  • Live Radio
  • Music
  • Podcasts
  • Full Schedule

Information

  • About
  • Careers
  • Help / FAQ
  • Newsletters
  • Contact

Support

  • Become a Member
  • Become a VIP
  • Ways to Give
  • Shop
  • Member Perks

Become a Member

Donate to KCRW to support this cultural hub for music discovery, in-depth journalism, community storytelling, and free events. You'll become a KCRW Member and get a year of exclusive benefits.

DonateGive Monthly

Copyright 2025 KCRW. All rights reserved.

Report a Bug|Privacy Policy|Terms of Service|
Cookie Policy|FCC Public Files

Back to Design and Architecture

Design and Architecture

The power of logos

Reactions were mixed to last week's unveiling of the logo for the LA 2024 Olympics bid. Graphic designer Michael Bierut, who created Hillary Clinton's presidential campaign logo, discusses the fierce reaction to his design and why logos get people so worked up.

  • rss
  • Share
By Frances Anderton • Feb 23, 2016 • 1 min read

Reactions were mixed to last week's unveiling of the logo for the LA 2024 Olympics bid. Graphic designer Michael Bierut, who created Hillary Clinton's presidential campaign logo, discusses the fierce reaction to his design and why logos get people so worked up.

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Frances Anderton

    architecture critic and author

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Frances Anderton

    architecture critic and author

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Avishay Artsy

    Producer, DnA: Design and Architecture

  • KCRW placeholder

    Michael Bierut

    Pentagram

    Culture
Back to Design and Architecture