Apple has bought Beats for three billion dollars. What did they buy exactly? A lot of style for starters. We’ll hear from the designers behind the image.
Apple has bought Beats Electronics for three billion dollars. What did they buy exactly? A lot of style for starters. On this show we hear from two designers who helped create the company’s image: Robert Brunner, designer of the now iconic headphones; Barbara Bestor, architect of the company’s new HQ in Culver City. And tech reporter Bianca Bosker speculates on the “pizzazz purchase” and what it says about Apple’s MO.