Social Entrepreneurship: Good or Just Good Marketing?

If you walk the aisles of Whole Foods this holiday season, you’ll find stands dedicated to “gifts that give back” -- everything from soaps wrapped in earthy packaging that promise to fight poverty to hand crafted bracelets that support community development in Kenya.

But how can we verify these claims, especially when companies sometimes send mixed messages? DnA explores social entrepreneurship, the idea of pairing profit with a social cause, with Jeff Denby, co-founder of eco-apparel company PACT; also Sasha Strauss, Rick Cohen and Nelson Lichtenstein.