Do you hate digital billboards? A lot of people do, and so the City of West Hollywood, in a bid to create a lovable digital billboard on a site it owns on the Sunset Strip, has created a design competition for ideas. The four short-listed teams will present Wednesday, May 18 at 6pm, at a public hearing in WeHo, and designs are online for people to comment on. Among the finalists is the late Zaha Hadid (with sign company JC Decaux); her longtime design partner Patrik Schumacher will present the petal-like design she created. The goal is to improve the standard of billboards on the Strip, and to get people involved in determining how they want digital billboards to look in the future. In addition, the goal of the design is to create a public space around the billboard.
Photo: One of the proposed designs for a digital billboard, by Orange Barrel Media, Tom Wiscombe Architects, MoCA. (Photo courtesy City of West Hollywood)