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In a Bid to Gain More Viewers, MTV Goes Back to Its Roots

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In a sad coincidence, MTV found itself playing Prince music videos all day just as they announced their intention to return back to more of an emphasis on the "M" in MTV. The network, which is part of Viacom, has had a drop-off of viewers, especially in the past year. Now, under new president Sean Atkins, they've announced the return of MTV Unplugged, as well as more live music performances and music competition shows. This also comes in the wake of ongoing negotiations between Dish and Viacom, who finally closed a deal, ensuring that Dish viewers will still get to see channels MTV, Nickelodeon and Comedy Central.

Credits

Hosts:
Kim Masters, Michael Schneider

Producer:
Kaitlin Parker