Emmy campaigning: Should there be a cap on spending?

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Networks have always tried to go above and beyond to find creative ways to campaign for Emmys, but Amazon really went all out last week when they declared "Maisel Day" across the city, complete with 1959 prices. The stunts are fun, but spendy, and this year, more people have begun to wonder--should there be some kind of limit on how much networks can spend? Of course it would be tough to police something like that, but maybe there are ways the Academy could consider leveling the playing field so that shows from smaller networks stand at least a fighting chance.