Listen Live
Donate
 on air
    Schedule

    KCRW

    Read & Explore

    • News
    • Entertainment
    • Food
    • Culture
    • Events

    Listen

    • Live Radio
    • Music
    • Podcasts
    • Full Schedule

    Information

    • About
    • Careers
    • Help / FAQ
    • Newsletters
    • Contact

    Support

    • Become a Member
    • Become a VIP
    • Ways to Give
    • Shop
    • Member Perks

    Become a Member

    Donate to KCRW to support this cultural hub for music discovery, in-depth journalism, community storytelling, and free events. You'll become a KCRW Member and get a year of exclusive benefits.

    DonateGive Monthly

    Copyright 2026 KCRW. All rights reserved.

    Report a Bug|Privacy Policy|Terms of Service|
    Cookie Policy
    |FCC Public Files|

    Back to Screengrab

    Screengrab

    Streamers release a lot of numbers, but what do they actually mean?

    Shows could be hailed as a "breakthrough" or "most popular" based on selective numbers released by a streamer, just don't confuse a puffed-up press release with actual total audience size.

    • rss
    Download MP3
    • Share
    KCRW placeholderBy Michael Schneider • Jan 28, 2020 • 5m Listen

    Netflix recently changed its viewership metrics so that now, watching just two minutes of a movie or TV show counts as a "view." So when the giant streamer releases numbers, it may look like a traditional ratings report, but in reality those numbers are based on a far different metric that the one that gets reported by Nielsen, which covers total audience for broadcast and cable shows. Netflix isn't the only one getting sneaky with numbers through. "Star Trek: Picard" was a huge hit for CBS All Access, at least, that's what CBS says. Because the show only plays through the network's streaming service, we don't know exactly how many people watched. Comedy Central also folded in YouTube views to their announcement on the success of their new show "Nora from Queens," when in reality, fewer than 400,000 people watched it on television.

    • KCRW placeholder

      Michael Schneider

      Senior editor at Variety

    • KCRW placeholder

      Josef Adalian

      Vulture

      CultureEntertainmentArts
    Back to Screengrab