The Business
Content chief Susanne Daniels on growing YouTube Red and 'Cobra Kai'
Susanne Daniels has run the entertainment divisions of The WB, Lifetime and MTV. In those days, she sometimes faced a challenge of convincing big names to come to her network.
By Kim Masters • • 28m ListenSusanne Daniels knows a few things about making TV for teenagers. She spent 10 years at The WB, overseeing shows including ‘Buffy the Vampire Slayer,’ ‘Gilmore Girls’ and ‘Dawson’s Creek.’ She also spent time at Lifetime and MTV, before making the move to YouTube, where she’s in charge of original shows and movies. Daniels talks to Indiewire’s Michael Schneider about the challenge of growing YouTube Red--the streamer’s subscription service--into something that can compete with Hulu and Amazon. She also addresses YouTube stars behaving badly, and she talks about upcoming projects, including ‘Cobra Kai’ and a serious Susan Sarandon film that will be released in theaters.
