The Business
Creative Accounting, Creative Marketing
A look at how the studios can turn a movie that grosses $100 million into a net loser. Plus, a studio marketing executive reveals the secrets that compel you to go to the movies.
By Claude Brodesser-Akner • • 30m ListenA look at how the studios can turn a movie that grosses $100 million into a net loser. Plus, a studio marketing executive reveals the secrets that compel you to go to the movies.