The Business Finding 'Salt;' Marketing 'Inception' Hosted by Kim Masters Aug. 16, 2010 Entertainment Listen MORE Keep KCRW Independent. KCRW is here to provide you with local news, music discovery, and cultural connection. Stay up to date with all things KCRW by signing up for our newsletters! And, if you can support our efforts, make a donation today. Sign-up for our newsletters. Make a donation. Credits Guests: Bea Sequeira - former assistant to director Phillip Noyce Michael Tritter - Senior VP of Interactive Marketing, Warner Bros Host: Kim Masters