Preschool TV: Sesame Street to Disney Junior

Preschool TV is booming. That's good for business, but what about kids? Since the advent of Sesame Street in 1969 the field has expanded. Now there are entire channels -- like Disney Junior -- devoted to the youngest of viewers. The Business producer Darby Maloney sits in with Disney Junior executives and educational researchers as they test out a new show, Sofia the First -- at a preschool. Then she discusses the making of preschool TV -- princesses, muppets and the rest -- with Nancy Kanter, Senior Vice President of Original Programming at Disney Junior and General Manager of Disney Junior Worldwide, and Carol-Lynn Parente, Senior Vice President of Sesame Workshop, Executive Producer of Sesame Street.

Credits

Guests:
Nancy Kanter - Disney Junior - @Disney_Junior, Carol-Lynn Parente - Sesame Workshop - @sesamestreet