Let's get ready to rummmmble as on-line DVD renters battle for supremacy. Now that Netflix will be handling WalMart's DVD rental business, does the competition really stand a chance? With technology moving at lightning speed, will all DVD rental businesses be obsolete sooner than we think? Then, a song made from a cell phone ring-tone and attributed to an animated frog on the Internet tops the pop charts in the UK. We take a listen to Crazy Frog and examine its weird journey to European pop culture ubiquity. Is a ring-tone-turned-pop song a sign of the coming apocalypse? Maybe, but then why are record industry executives smiling?