After a lengthy and costly redesign process, Gap unveiled a new logo, to outrage from customers. So they went back to the old one. Frances Anderton talks with branding consultant Sasha Strauss and graphic designer Michael Hodgson about logos and when they need -- or do not need -- a refresh. Also, industrial designer Yves Béhar talks about creating a Herman Miller chair for our time.
FROM THIS EPISODE
The "new" Gap logo, designed by Laird + Partners
On October 5, clothing company Gap quietly unveiled a new logo, the first change to the logo in 20 years. Consumers didn't seem to like it, taking to Facebook and Twitter to express their dislike, and design publications picked up on the outrage, giving the logo flap names like Gapgate. After announcing they were actually launching a contest to create additional logos, less than a week later, Gap retracted the logo and the contest, saying it was sticking with the 20-year-old logo instead. What happened? Frances talks with branding consultant Sasha Strauss about whether or not logos really do impact consumer behavior, and how important logos are to a brand's overall personality. Then, graphic designer Michael Hodgson talks about what makes a successful logo and walks us through some recent logo refreshes that worked.
Photo: Nicholas Mercure
Last week, the furniture company Herman Miller unveiled its SAYL Chair, a new office chair designed by industrial designer Yves Behar. The chair is revolutionary in that it is made from a flexible, curving shell of plastic mesh supported by a Y-shaped spine support, hence the "Y" in the name. Frances talks with Yves Behar about the sleek new chair and why it defines the way we work and live today.
Yves Behar, Industrial Designer and Principal at fuseproject
More From Design and Architecture
Living Small: Micro-Units and Podshare Los Angeles is following a trend set in other high cost cities for micro-units, at market-rate rents. Could this be the solution to a housing problem? Or could it validate living spaces that might just be too small? And you may have stayed at a hostel while traveling, but some LA residents are using Podshare as a long-term housing solution, sleeping in bunks with a roomful of strangers for months at a time.
Living sky-high in downtown LA Downtown Los Angeles has been experiencing a renaissance. It was known for decades as a place to work, but not live. That’s changing, as the area is seeing a boom in high-rise construction. One new megaproject, Metropolis, is a harbinger of things to come.
Metropolis: Selling the downtown high-rise dream Is high-rise living the future of housing in downtown LA? DnA visits the Gensler-designed Metropolis tower complex to learn how the architects turned a freeway-adjacent site into sky-high luxury condos, and how its Chinese developer Greenland and Beverly Hills realtor The Agency are selling the new “downtown dream” to prospective buyers.
LATEST BLOG POSTS
5 design things to do this week This week: get insight into Jim Henson’s Muppet universe, see photos of the early days of hip-hop, enjoy the animal antics of graphic novelist Lisa Hanawalt, explore the hidden pleasures of Western Avenue, and learn about designing safer schools. Read More