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From "hipster" logos to "LA Midnight" uniforms, a look at identity changes, good and bad. Marissa Gluck and Jennifer Ferro talk about making over the marks at Yahoo -- and KCRW. UCLA Bruin Glenn Toth and USC Trojan Jose Eskenazi share the pros and cons of changing styles; and monologist Joe Frank riffs on the power of uniforms. Plus, a Le Corbusier sofa and an Eames chair trade insults in Tom Saunders' Everything Talks, in which we learn what objects really think.

Banner image: UCLA's new LA Midnight alternate uniform, which the team will wear in their November 15 match against Washington


Guest Interview New Logos for Yahoo and KCRW 10 MIN, 15 SEC

KCRW has launched a new logo to replace one that is 15 years old. It comes as major changes are happening to the station so changing the logo was not simply an aesthetic makeover, but a chance for an in-depth look at what the station stands for. Jennifer Ferro, KCRW's General Manager, talks about the process of creating a mark that represents the station's culture.

Yahoo has also gone through a logo change, and tech branding consultant Marissa Gluck finds the new design to be less "insouciant" than the last. She talks about trends in logo design right now and ponders whether KCRW's mark might be seen as "hipster."

Jennifer Ferro, Jennifer Ferro, President, KCRW, Los Angeles (@KCRWjenniferro)
Marissa Gluck, design writer (@marissagluck)

Guest Interview UCLA Launches an Alternate 'LA Midnight' Uniform 6 MIN, 4 SEC

Since the Oregon Ducks teamed up with Nike, and its chairman Phil Knight, they've transformed the football world with their non-stop, often "quacky," parade of uniform styles and colors. Now UCLA has released images of its "LA Midnight" or Black, alternate uniform for the Bruins game against Washington on November 15. What can this change do for the team? Why do USC's Trojans stick with the tried and true? We hear about the pros and cons of uniform changes with two associate athletic directors, Glenn Toth of UCLA and Jose Eskenazi of USC.

Glenn Toth, University of California, Los Angeles
Jose Eskenazi, University Southern California

Guest Interview Joe Frank on the Power of Uniforms 4 MIN, 33 SEC

Famed monologist Joe Frank happens to be a life-long Trojans fan who thinks that changing the traditional uniform would be a betrayal to all the great players who have worn the cardinal and gold. But he does not actually like their uniform and is confronted with a dilemma when he sees the Oregon Ducks appear in all-black. In this Joe Frank special appearance, he reflects on the power of uniforms.

Joe Frank, Independent Producer (@Joe_Frank)

Guest Interview Everything Talks 4 MIN, 55 SEC

Did it ever occur to you that our inanimate objects might have an opinion on things? Probably not. Well, comedy writer Tom Saunders has long fantasized that the stuff around us actually talks. He has created a series for DnA called "Everything Talks." He starts in his own living room where two classic pieces of furniture have been doing some trash-talking. One is the Eames Lounge Chair by Charles and Ray Eames, the other is the LC3 Grande sofa designed by the French-Swiss architect Le Corbusier. We get to listen in on their conversation.

Tom Saunders, TV comedy writer (@tommy_saunders )


Frances Anderton

Frances Anderton

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