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FROM THIS EPISODE

Dove beauty products inked an inventive deal to help finance the long-languishing remake of the 1939 classic The Women. It's good for the film and its director, it's good for Dove, and it's great for the agency that put the two together. Plus, what the hell is a first assistant director?



Illustration by Christian Kasperkovitz

Guest Interview Cooing over a Deal with Dove; What's a First AD?

Guests:
Bill Clark, first assistant director
Lori Sale, Head of Global Branded Entertainment, ICM

CREDITS

Producers:
Matt Holzman

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