Be cool, save water

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You’ve probably talked about it with your friends and loved ones. Have you shortened your showers and let your lawn go brown? As the drought drags on, state and city agencies are doing all they can to raise awareness and get more people to conserve water. They’ve designed campaigns that range from cute to sexy to try to make YOU to change your water wasting behavior. Is it working?

Two branding experts talk to Madeleine Brand about how to brand the drought on Press Play. Listen. 

Save the Drop posters from Mayor Garcetti’s office encourage you to  save water.
A billboard by the Metropolitan Water District.
A billboard by the Metropolitan Water District. (The original image is no longer available, please contact KCRW if you need access to the original image.)
Brown is the new green campaign from Save Our Water, a statewide partnership between the Association of California Water Agencies and the California Department of Water Resources.
Brown is the new green campaign from Save Our Water, a statewide partnership between the Association of California Water Agencies and the California Department of Water Resources. This campaign was designed by Honey Agency. (The original image is no longer available, please contact KCRW if you need access to the original image.)
The San Francisco Public Utilities Commission is using sexy ads to raise drought awareness.
The San Francisco Public Utilities Commission is using sexy ads to raise drought awareness. (The original image is no longer available, please contact KCRW if you need access to the original image.)
San Francisco Public Utilities Commission is trying a sex sells kind of drought awareness.
San Francisco Public Utilities Commission is trying a sex sells kind of drought awareness. (The original image is no longer available, please contact KCRW if you need access to the original image.)