How did LA Football Club build such a huge fanbase?

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Spectators at a recent LAFC game Photo credit: Steve Chiotakis

Los Angeles Football Club is currently first place in Major League Soccer. LAFC is a big operation with plenty of money and different owners from the sports and entertainment world, such as Magic Johnson and Mia Hamm. But what started as a business proposition has created a deeply passionate and vocal fan base.

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