Where is the Dia de los Muertos Barbie?

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Mattel released its latest collector’s item on Thursday: a Dia de los Muertos themed Barbie . The $75 doll quickly sold out online, Mattel told KCRW in an email, and it's unclear when it'd be available for sale again.

Some would-be buyers thought they could get the doll in stores, and they expressed their disappointment on social media.

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