Airbnb has been ramping up its marketing efforts in advance of a vote on Proposition F in a couple of weeks. That’s a ballot initiative in San Francisco to limit short-term rentals. This week, one of Airbnb’s related ad campaigns massively backfired.
Airbnb Ad Backlash
Credits
Guest:
Julia Carrie Wong - SF Weekly -
@juliacarriew
Host:
Madeleine Brand
Producers:
Matt Holzman,
Anna Scott,
Jolie Myers,
Christian Bordal,
Ryan Kailath