What's driving the boycotts of SoulCycle and Equinox?

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Women on SoulCycle indoor bikes. Credit: marybettiniblank/Pixabay.

Billionaire Stephen Ross owns the indoor cycling company SoulCycle and the high-end gym Equinox. He's also a GOP donor and friend of President Trump. He'll be hosting a fundraiser for Trump in the Hamptons on Friday. Now people are vowing to cancel their memberships to SoulCycle and Equinox, and are questioning Ross' involvement in other philanthropic efforts.


Rebecca Jennings - Vox reporter covering pop and internet culture for its consumer column, “The Goods”

Barbara Bogaev

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