What's driving the boycotts of SoulCycle and Equinox?

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Women on SoulCycle indoor bikes. Credit: marybettiniblank/Pixabay.

Billionaire Stephen Ross owns the indoor cycling company SoulCycle and the high-end gym Equinox. He's also a GOP donor and friend of President Trump. He'll be hosting a fundraiser for Trump in the Hamptons on Friday. Now people are vowing to cancel their memberships to SoulCycle and Equinox, and are questioning Ross' involvement in other philanthropic efforts.



  • Rebecca Jennings - Vox reporter covering pop and internet culture for its consumer column, “The Goods”