Listen Live
Donate
 on air
Schedule

KCRW

Read & Explore

  • News
  • Entertainment
  • Food
  • Culture
  • Events

Listen

  • Live Radio
  • Music
  • Podcasts
  • Full Schedule

Information

  • About
  • Careers
  • Help / FAQ
  • Newsletters
  • Contact

Support

  • Become a Member
  • Become a VIP
  • Ways to Give
  • Shop
  • Member Perks

Become a Member

Donate to KCRW to support this cultural hub for music discovery, in-depth journalism, community storytelling, and free events. You'll become a KCRW Member and get a year of exclusive benefits.

DonateGive Monthly

Copyright 2025 KCRW. All rights reserved.

Report a Bug|Privacy Policy|Terms of Service|
Cookie Policy
|FCC Public Files

Back to Press Play with Madeleine Brand

Press Play with Madeleine Brand

Do the Candidates Need to Change their Messaging for California Voters?

Donald Trump and the other two Republican candidates were in California over the weekend. In a speech at the GOP convention, Ted Cruz tailored his message to California Republicans by talking about the Delta smelt and the state’s tough environmental regulations.

  • rss
  • Share
By Madeleine Brand • May 2, 2016 • 1 min read

Donald Trump and the other two Republican candidates were in California over the weekend. In a speech at the GOP convention, Ted Cruz tailored his message to California Republicans by talking about the Delta smelt and the state’s tough environmental regulations. But, nationally, the candidates’ messaging has consistently included criticisms of President Obama’s economic policies. But in California, the unemployment rate is only 5.4 percent and the state’s economy is expected to grow faster than the national economy this year. So does messaging on a trainwreck economy that’s worked so well elsewhere in the country land with California audiences?

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Madeleine Brand

    Host, 'Press Play'

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Matt Holzman

    Producer, 'The Document'

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Anna Scott

    Former KCRW Housing and Homelessness Reporter

  • KCRW placeholder

    Jolie Myers

    Managing Producer, 'Press Play'

  • KCRW placeholder

    Lynn Vavreck

    professor of American politics at UCLA

    News
Back to Press Play with Madeleine Brand