Plus-Size Fashion Goes Mainstream

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Target is unveiling a plus-size fashion line called Ava and Viv next month. Some are thrilled, others say it’s about time. Plus-size clothing is a nearly $20 billion business and nearly 40 percent of U.S. shoppers buy plus-size clothes, but only about 15 percent of clothes for sale fall into the plus-size category. Why has it taken so long for retailers to get on board?