The Past and Future of McDonalds

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Been to a McDonald’s lately? If you have, you may be in the minority. The nearly 70-year-old fast food brand is struggling with sluggish sales and an identity crisis. CEO Don Thompson got the boot after first-quarter sales infuriated shareholders, and McDonald’s is struggling to compete with chains like Five Guys and Chipotle. What’s next for the franchise?

Susan Berfield - Bloomberg Businessweek - @@susanberfield

Madeleine Brand

Andrew Walsh, Christian Bordal, Matt Holzman, Jolie Myers, Anna Scott