SoulCycle—the indoor cycling company turned mass-cult spectacle— has grown from a fitness company to a full-on lifestyle brand. Now, the company’s bringing their cardio party to Wall Street—SoulCycle filed papers yesterday for an IPO. How exactly does a stationary bike class become a nationwide phenomenon? And what’s it’s value on the stock exchange?
SoulCycle Eyes Wall Street
Credits
Guest:
Kevin T. Lincoln - writer -
@KTLincoln
Host:
Madeleine Brand
Producers:
Matt Holzman,
Anna Scott,
Jolie Myers,
Christian Bordal,
Ryan Kailath