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What Ever Happened to the Jingle?

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“Foodmaxx, take it to the max, to maximize your shopping power food max...” Recognize that commercial? It’s one of a handful of jingles that remain in today’s mainstream consumer culture. Jingles were wildly popular in television commercials from the 1960s to the 1980s. Almost every commercial – from Pepsi, to Burger King, to Coke – seemed to have its own tune that would then get stuck in consumers’ heads. We find out what’s happened to the iconic jingle.

Credits

Guests:
Mary Wood - Frisbie NYC, Jon Aldrich - Berklee College of Music

Host:
Steve Chiotakis

Producers:
Matt Holzman, Anna Scott, Jolie Myers, Christian Bordal, Laura Swisher