iHype

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This morning, Apple CEO Tim Cook announced a new slate of products, including two new iPhone models. Many news outlets live-blogged every minute of the event. But… why? What is it about Apple that inspires an avalanche of breathless press every time a new product is unveiled?

Apple Watch

Credits

Guest:
Will Oremus - senior writer for OneZero - @WillOremus

Host:
Madeleine Brand

Producers:
Andrew Walsh, Christian Bordal, Matt Holzman, Jolie Myers, Anna Scott