UFC sold for $4 billion

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The world’s biggest mixed martial arts organization has just been sold for $4 billion. Ultimate Fighting Championship will now be owned by a big money consortium led by Hollywood mega-agency WME-IMG. UFC was last sold for $2 million just 15 years ago. So,  how did such a young sport get so big so fast?

Credits

Guest:
Marc Raimondi - SB Nation’s MMA Fighting

Host:
Madeleine Brand

Producers:
Matt Holzman, Anna Scott, Jolie Myers, Christian Bordal, Sarah Sweeney