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Back to Press Play with Madeleine Brand

Press Play with Madeleine Brand

How March Got Madness

March Madness begins today! But all the hype around the NCAA basketball tournament may never have come to be, if it weren’t for one game back in 1989. We find out how that single game changed everything.

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By Madeleine Brand • May 12, 2014 • 1 min read

March Madness begins today! But all the hype around the NCAA basketball tournament may never have come to be, if it weren’t for one game back in 1989. We find out how that single game changed everything.

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Madeleine Brand

    Host, 'Press Play'

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    Andrew Walsh

    Too Beautiful to Live

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    Christian Bordal

    Managing Producer, Greater LA

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    Matt Holzman

    Producer, 'The Document'

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    Sean Gregory

    Time magazine

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Back to Press Play with Madeleine Brand