Press Play with Madeleine Brand
TV Upfronts
The networks are out this week with their fall schedules, and they’re also putting on their big preview presentations for advertisers: It’s upfronts time. NBC is betting big on dramas and Fox is breaking up its Sunday-night cartoon block. But is any of it enough to stave off the competition from cable and online streaming sites?
The networks are out this week with their fall schedules, and they’re also putting on their big preview presentations for advertisers: It’s upfronts time. NBC is betting big on dramas and Fox is breaking up its Sunday-night cartoon block. But is any of it enough to stave off the competition from cable and online streaming sites?