In 'Vegas Baby,' fertility clinic sets up contest to win free IVF treatment

In-vitro fertilization costs about $20,000 and it’s rarely covered by insurance. But a clinic in Las Vegas offered desperate couples a chance to win a free IVF treatment. The hopefuls had to make a convincing video for people on the internet to vote on. Ten finalists were then chosen by a panel of experts at the clinic sponsoring the contest. The contest is the topic of a new documentary called “Vegas Baby.”

Athena Reich, a contestant in "Vegas Baby," makes a living as a Lady Gaga  impersonator.

Amanda Micheli is the director of "Vegas Baby."

Photos courtesy of Runaway Films.