A High-Tech Gamble on the Next Big Thing

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Instagram is a simple way to create your own art online with your smartphone photographs. It lets smartphone photographers enhance their pictures with 17 different filters and post their creations on the Internet. In 18 months it's attracted 33 million users. But with 13 employees, no advertisements and no sales of personal information, it hasn't made any money. For many users, it's come to be the anti-Facebook. Now Facebook's Mark Zuckerberg is buying Instagram for $1 billion. Will Instagram ever be the same?  Is it further evidence that Facebook is losing its "cool?" Will Zuckerberg still be able to raise $100 billion with Facebook's Initial Public Offering?




Warren Olney