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Back to To the Point

To the Point

A Look Ahead at Presidential Election Politics

In 2004, Democratic presidential nominee John Kerry spent big on TV advertising, in search of undecided voters in the political middle ground. George W. Bush's campaign knew they were just not there. This year's presidential campaign will be decided in so-called "swing states" -- including Florida, Ohio and Pennsylvania.

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By Warren Olney • May 12, 2014 • 1 min read

In 2004, Democratic presidential nominee John Kerry spent big on TV advertising, in search of undecided voters in the political middle ground. George W. Bush's campaign knew they were just not there. This year's presidential campaign will be decided in so-called "swing states" -- including Florida, Ohio and Pennsylvania. It won't be decided by "swing voters." Reid Wilson, Editor in Chief of the Hotline, National Journal's daily briefing on politics, says this is a "mobilization election" not a "persuasion election."

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Warren Olney

    former KCRW broadcaster

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Frances Anderton

    architecture critic and author

  • KCRW placeholder

    Christian Bordal

    Managing Producer, Greater LA

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    Gideon Brower

    Independent Producer

  • KCRW placeholder

    Reid Wilson

    The Hill

    NewsNationalPolitics
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