"Insourcing" may be an unfamiliar term, but it's the opposite of outsourcing, which means American companies moving jobs overseas. At the White House today, the President hosted a forum on how to keep them at home. He highlighted the "hopeful trend" of companies "choosing to invest in the one country with the most productive workers, the best universities, and the most creative and innovative entrepreneurs in the world." One of those companies is Master Lock, headquartered in Wisconsin. John Schmid is economics writer for the Milwaukee Journal Sentinel.