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Amazon Outrages Brick and Mortar Stores with New Price Comparison App

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Amazon has a new, smart-phone strategy for competitive pricing. Traditional stores are outraged. Starting tomorrow, the online retailer is offering discounts to shoppers who use its smart-phone app to scan bar codes in brick and mortar stores and then buy the products from Amazon. Is all fair in love, war and retail?

Credits

Guests:
Chris Morran - Consumerist.com - @consumerist, Sucharita Mulpuru - Forrester Research - @smulpuru

Host:
Warren Olney

Producers:
Anna Scott, Sonya Geis, Christian Bordal