Amazon has a new, smart-phone strategy for competitive pricing. Traditional stores are outraged. Starting tomorrow, the online retailer is offering discounts to shoppers who use its smart-phone app to scan bar codes in brick and mortar stores and then buy the products from Amazon. Is all fair in love, war and retail?
Amazon Outrages Brick and Mortar Stores with New Price Comparison App
Credits
Guests:
- Chris Morran - Consumerist.com - @consumerist
- Sucharita Mulpuru - Forrester Research - @smulpuru