Will the Hard Sell for Obamacare Be Too Little, Too Late?

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Democrats passed the Affordable Care Act all by themselves, a massive reform of the healthcare system that makes up one sixth of the US economy. Republicans still want to repeal Obamacare, and they won't lift a hand to help put it into effect. Now just over 100 days are left until "open enrollment" begins. But recent polls show just 10% of uninsured Americans even know about the essential feature of healthcare reform. So a massive advertising effort is finally under way, targeting young, healthy people required to buy health insurance even if they don't think they need it. We hear what it could mean for them if the selling campaign succeeds, and what it could mean for them and everyone else if it doesn't.





Warren Olney