Unimog and SUVs

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It weighs over six tons. It's nearly as tall as an NBA-regulation basketball hoop. The make-your-own-road Unimog will soon hit the US at a pricey 84 thousand dollars. In response to media and environmental attacks, Daimler Chrysler has backpedaled on mass marketing the oversized vehicle, claiming the commercial sector as its primary target. We look at SUV mania, how American manufacturers will respond to this German road-hog, and its effect on the environment, with a Unimog owner, an anthropologist marketing researcher, environmentally conscious car enthusiast, and Daimler-Chrysler spokesman. (Sara Terry guest hosts.)
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Unimog

Archetype Discoveries Worldwide

E/The Environmental Magazine

Coalition for Vehicle Choice

DaimlerChrysler

Credits

Host:

Warren Olney