Live Earth and the Greening of Pop Culture and Commerce

Hosted by

Live Earth was a 24-hour concert at nine venues on seven continents featuring a galaxy of world-class pop stars along with local acts aimed at reaching across the planet--plus Al Gore on the Washington Mall. In the words of Al Gore, its creator and organizer, the event was designed to "trigger a global movement to solve the climate crisis." Were the 24 hours of music, commercials for ecological products and political exhortations a high point of the "Green Revolution" or just another high-tech spectacle? Will millions of people change their lifestyles? Will they force governments and corporations to act on the message, or will the massive audience be lulled into feeling better without insisting on the changes that could make a difference?




Warren Olney