Author, "Face Value"
FROM Alexander Todorov
The science of first impressions: Why we take people at face value Four-month-old babies are attracted to certain faces more than others, and for adults, it only takes a glance to create a first impression. In one-tenth of a second, we decide who to trust, avoid, hire, vote for. But more often than not, our first impressions are wrong. A new book explains why.
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