- Social:
University of Alabama
Professor of Sports Media at the University of Alabama and author of Olympic Media: Inside the Biggest Show on Television
PROFILE
Andrew Billings
Guest
FROM Andrew Billings
Which Way, L.A.?
Competition: In the Olympic Games and in the Media As world-class athletes go for the gold , NBC television goes for the audience. But those formerly passive viewers now have a voice, and it's a loud one. On Twitter and Facebook, on blog after blog, NBC has been excoriated since the opening ceremonies: for commentary, dramatizations and especially tape delays. Instead of destroying the old business model, are the New Media reinforcing it? Photo: USA gymnasts celebrate on the podium after winning the gold medal in the Artistic Gymnastics Women's Team final on Day 4
To the Point
Competition: In the Olympic Games and in the Media As world-class athletes go for the gold, NBC television is going for the audience. But those formerly passive viewers now have a voice -- and it's a loud one. On Twitter and Facebook, on blog after blog, NBC has been excoriated since the opening ceremonies: for commentary, dramatizations and especially tape delays. At the same time, prime time viewing is off the charts. We hear from the tweeter who was famously shut down and from inside NBC strategy sessions.
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