Andrew Billings

University of Alabama

Guest

Professor of Sports Media at the University of Alabama and author of Olympic Media: Inside the Biggest Show on Television

Andrew Billings on KCRW

As world-class athletes  go for the gold ,  NBC television  goes for the audience. But those formerly passive viewers now have a voice, and it's a loud one.

Competition: In the Olympic Games and in the Media

As world-class athletes go for the gold , NBC television goes for the audience. But those formerly passive viewers now have a voice, and it's a loud one.

from Which Way, L.A.?

As  world-class athletes  go for the gold,  NBC television  is going for the audience. But those formerly passive viewers now have a voice -- and it's a loud one.

Competition: In the Olympic Games and in the Media

As world-class athletes go for the gold, NBC television is going for the audience. But those formerly passive viewers now have a voice -- and it's a loud one.

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